There’s a trend among nonprofit organizations, ministries, and churches. The trend is to stop sending donation tax receipts through the mail and only send donors an automated email donation receipt. It’s a trend that has cost most nonprofits a considerable loss in donations over the last couple of decades. And yet, most organizations continue to jump on the bandwagon of only thanking donors through automated, digital receipts. 

Often the first impression your audiences have about your organization’s programs, products, and services . . . is your name. It’s a fundamental part of your brand and making a good name for your organization is no easy feat.

Storytelling has become a default buzzword for anyone referring to content generation or creation. However, we’re referring to the literal and consistent brand of storytelling your nonprofit organization or ministry uses to share your mission or vision through story. The good news is that people love a good story because it’s easier to retain than a list of unique selling propositions.