Catalogue
Brand
CCI-010
A brand is the identity of your organization, ministry, or church and how that identity is carried through the programs, products, and services you provide.
Audiences
CCI-020
Audiences are the people who, currently or potentially, give attention to your organization.
Infrastructure
CCI-030
Infrastructure is the underlying physical and organizational foundation or framework needed for the operation of your nonprofit.
Planning
CCI-040
Planning is the process of compiling and composing the detailed proposal your organization uses for achieving something.
Database CRM
CCI-050
A database, or CRM, is a set of collected data held by your nonprofit in a structured system organized in a manner that allows access, retrieval, and use of that data to optimize relationships.
Research
CCI-055
Research is the investigation, testing, study, and analysis needed to discover facts for your organization’s future planning and use.
Programs
CCI-060
Programs are your nonprofit’s set of activities with a specific long-term and ongoing purpose and duration.
Products
CCI-070
Products are items that are created or manufactured for sale by your cause.
Services
CCI-080
Services are those acts of supplying help or doing work for someone that are conducted by your organization.
Ministry
CCI-090
Ministry is your work or vocation that attends to the needs of someone by providing something necessary or helpful.
Website
CCI-100
A website is a set of related web pages located under your organization’s domain name, covering a particular theme or subject.
SEO
CCI-105
Search engine optimization improves your nonprofit’s website to rank higher on a search engine results page [SERP] so that it receives more traffic.
Ecommerce
CCI-110
ECommerce is your organization’s exchange of goods and services through transactions conducted on the internet, and the transmission of funds and data over the internet associated with the transactions.
Analytics
CCI-120
Analytics is the process of discovering, interpreting, and communicating significant and meaningful patterns in data related to your nonprofit.
Campaigns
CCI-150
Campaigns are an organized course of activities and messages that share a theme with the specific goal of promoting your organization’s programs, products, and services.
Collateral
CCI-160
Collateral is any printed or digital materials used to communicate or promote your organization’s brand message and programs, products, and services.
Signage
CCI-170
Signage is a message or notice that is publicly displayed information or instructions in written or symbolic form that can help people identify your organization’s programs, products, and services.
Podcast
CCI-180
A podcast is a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers to entertain, educate, or inspire audiences about your nonprofit.
Video
CCI-190
A video is a program, movie, or other visual media product featuring moving images with or without audio that is recorded and saved digitally by your cause.
Direct Mail
CCI-200
Direct mail communications are sent using the postal service to current and prospective audiences to deliver targeted offers and information about your nonprofit.
Direct Contact
CCI-205
Direct contact is a strategy where your organization communicates directly with individual donors or supporters through personalized channels, generally in-person.
Broadcast Email
CCI-210
Broadcast email is an email communication sent by your nonprofit to a targeted group or audience through a structured system or provider.
Social Media
CCI-220
Social media are websites and applications that enable your organization to create and share content to participate in social networking with your audiences.
Advertising
CCI-230
Advertising is the act or practice of calling public attention to your organization’s program, product, service, or cause through paid announcements.
Sponsorship
CCI-240
Sponsorship is paid advertising that seeks to establish a deeper association and integration between your organization and a patron, business, or organization.
Publications
CCI-250
A publication is a tool, often educational in content, that is written, published, and used to communicate with your nonprofit’s audiences.
Magazines
CCI-260
A magazine is a periodical publication containing articles and illustrations, covering your organization’s particular mission or cause.
Education
CCI-270
Education is the process of providing instruction as a dynamic component of your organization’s programs, products, and services.
Events
CCI-280
Events are your organization’s planned public or social occasions, of importance to your mission or cause.
Conferences
CCI-290
Conferences are a formal meeting for discussion and education related to the mission of your organization.
Exhibits
CCI-300
Exhibits are public displays at a trade fair, gallery, or museum where your organization presents your programs, products, or services to targeted audiences.
Public Relations
CCI-310
Public relations is the professional maintenance of a favorable public image by your organization with the public or your targeted audiences.
Promotional Items
CCI-320
Promotional items are branded products that your organization gives away to promote its brand and programs, products, or services.
Promotions
CCI-330
Promotions are activities that support or provide active encouragement for the advancement of your organization’s cause or mission.
Fulfillment
CCI-340
Fulfillment is the performance of your organization of a task, duty, or role as required, pledged, or expected.