Consider This

Blog
We invite you to think about, evaluate, and give your attention to our timely comments and counsel on important communications.
The Blessed Event
February 9, 2026
With all the competition for event attendance in the nonprofit and faith community, there’s good reasons why it’s best to write your own ticket when it comes to fundraising events, rather than copy another organization’s event concept. Your nonprofit or ministry is as unique as you are, so let’s look at some really good reasons why your mission and cause are worth the effort to be thoughtful about your blessed event going forward.
Scripting your elevator speech.
January 12, 2026
Picture yourself on an elevator and someone asks, “So what does your nonprofit do?” Nothing is more uncomfortable than trying to retrieve all the unique qualities and accomplishments your organization or ministry possesses between the first and fifth floor. So, before you get caught off-guard the next time you catch an elevator, we have some good news for you.
Sharing your nonprofit’s testimony.
December 3, 2025
If you’re a faith-based organization, you are communicating the single most important message in the world. And yet, it’s far too easy to have your enthusiasm diluted by the deluge of communication activities associated with the holiday season. Plus, you’re probably working too hard to make everything “pop” and stand out. When in truth, the message you send can be as simple as the testimony of your ministry.
Mailing donation receipts — thanks, but no thanks.
November 6, 2025
There’s a trend among nonprofit organizations, ministries, and churches. The trend is to stop sending donation tax receipts through the mail and only send donors an automated email donation receipt. It’s a trend that has cost most nonprofits a considerable loss in donations over the last couple of decades. And yet, most organizations continue to jump on the bandwagon of only thanking donors through automated, digital receipts.
Diluting Your Brand With Acronyms
October 1, 2025
Often the first impression your audiences have about your organization’s programs, products, and services . . . is your name. It’s a fundamental part of your brand and making a good name for your organization is no easy feat.
Everybody loves a good story.
September 3, 2025
Storytelling has become a default buzzword for anyone referring to content generation or creation. However, we’re referring to the literal and consistent brand of storytelling your nonprofit organization or ministry uses to share your mission or vision through story. The good news is that people love a good story because it’s easier to retain than a list of unique selling propositions.

