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Brand

A brand is the identity of your organization, ministry, or church and how that identity is carried through the programs, products, and services you provide.

Last updated August 25, 2026

About This Course

A brand is the identity of your organization, ministry, or church and how that identity is carried through the programs, products, and services you provide.

Course Curriculum 7 Lessons

  1. Your Worthwhile Cause — Distinguishing Your Nonprofit’s Calling Video 20 min
  2. State Your Mission — Great Mission Statements Accomplished Video 33 min
  3. Your Good Name — Making a Name for Your Organization Video 39 min
  4. Making Your Mark — Logo Design That’s Memorable Video 36 min
  5. What’s Your Story? — Five Ways to Tell Your Story Video 32 min
  6. Setting Your Standards — Establishing Brand Standard Guidelines Video 30 min
  7. Copy That! — Your Formula for Writing Great Content Video 36 min

Meet Your Instructor

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