The very beginning of brand development requires a focus on your nonprofit’s cause and calling and how best to distinguish your cause through integrated communications.

In this Cahoots Course, we’ll review what makes a cause worthwhile, the criteria you can use to help finetune the mission or purpose of your cause, and how you can effectively communicate your cause to current and potential audiences.

Trainings referenced in this course:

CCI-010-02 State Your Mission — Great Mission Statements Accomplished

Your Worthwhile Cause — Distinguishing Your Nonprofit’s Calling