When it comes to building a brand, often the first impression your audiences have about your brand is your name — and creating a good name is no easy feat.

In this Cahoots Course, we’re going to review all the aspects of the word or set of words by which your organization is known, addressed, and referred to, as well as how to formally establish and maintain your good name.

Trainings referenced in this course:

CCI-010-01 Your Worthwhile Cause — Distinguishing Your Nonprofit’s Calling

CCI-010-06 Setting Your Standards — Establishing Brand Standard Guidelines

Your Good Name — Making a Name for Your Organization