February means Super Bowl football and of course, the best commercials money can buy — $8 million for a 30-second spot. It’s the shotgun strategy. Last year, average brand recall across Super Bowl ads was 79 percent. One in five viewers couldn’t confidently tell you which brand an ad was for.

It’s that time again. January means annual tax statement production and required acknowledgement for all the contributions your nonprofit received last year.

We have a Christmas present for your ministry, church, or nonprofit organization. A present that can provide you with insight that can launch you into the new year with fresh perspective and opportunities.

You’re in the final stretch of your communications year, and we know, no matter how well you’ve planned, it’s still compressed. It’s also a challenge to get the attention of your donors and supporters, with hopes to be on their Christmas lists. So, over the next couple of weeks, contemplate these options we’re serving up this month to help you finish the year strong.

When you get the urge to go military and begin using initialisms, or acronyms in your name, think twice. Or better yet, just don’t do it. It may be easier for your internal operations, but it can cost you brand name recognition. Plus, we’re encouraged that in-person activities and events are trending. In real life, most folks do love a good get together.

Fall is one of the primary times during the year that clients consult with us on building their brand of ministry and organization — like a new name, logo, or development program. So, we’ve given you a great lineup of Courses on all the key topics related to branding.