The very beginning of brand development requires a focus on your nonprofit’s cause and calling and how best to distinguish your cause through integrated communications.  

A foundational aspect of your brand is your mission, and few communication tools can be more useful and influential than your Mission Statement.

When it comes to building a brand, often the first impression your audiences have about your brand is your name — and creating a good name is no easy feat.

One of the most recognizable components of your brand is your logo or brandmark and making your mark memorable takes expertise and stewardship.

Storytelling is the voice of your nonprofit and it’s the literal and consistent brand of storytelling your organization uses to share your calling with the audiences you serve.

Your organization’s brand has standards and all of the integrated tools used to distinguish it as yours need to be stewarded and officially documented in a Brand Standards Guide.

The written word, or copy content for your nonprofit, is the cornerstone for all your communications as well as how you convey your mission and calling.

Whether you use stock photos or shoot originals, learn ten ways you can establish brand standards for all of your photography to make them convey your nonprofit’s image.