Course Clips

Previews of all available Cahoots Courses.

Brand

CCI-010-01 Your Worthwhile Cause — Distinguishing Your Nonprofit’s Calling
The very beginning of brand development requires a focus on your nonprofit’s cause and calling and how best to distinguish your cause through integrated communications.

CCI-010-02 State Your Mission — Great Mission Statements Accomplished
A foundational aspect of your brand is your mission, and few communication tools can be more useful and influential than your Mission Statement.

CCI-010-03 Your Good Name — Making a Name for Your Organization
When it comes to building a brand, often the first impression your audiences have about your brand is your name — and creating a good name is no easy feat.

CCI-010-04 Making Your Mark — Logo Design That’s Memorable
One of the most recognizable components of your brand is your logo or brandmark and making your mark memorable takes expertise and stewardship.

CCI-010-05 What’s Your Story? — Five Ways to Tell Your Story
Storytelling is the voice of your nonprofit and it’s the literal and consistent brand of storytelling your organization uses to share your calling with the audiences you serve.

CCI-010-06 Setting Your Standards — Establishing Brand Standard Guidelines
Your organization’s brand has standards and all of the integrated tools used to distinguish it as yours need to be stewarded and officially documented in a Brand Standards Guide.

CCI-010-07 Copy That! — Your Formula for Writing Great Content
The written word, or copy content for your nonprofit, is the cornerstone for all your communications as well as how you convey your mission and calling.

CCI-020-01 Who’s Your Friend? — Engaging Captive Audiences
Engaging new and captive audiences for your organization takes a lot of handshaking, communication tools, and techniques to build lasting relationships.

CCI-020-02 Champions for Your Cause — Building Generous Relationships
When it comes to the financial success of your organization, the champions for your cause are rare and lovely and have a remarkable capacity for helping you build generous relationships.

CCI-030-01 Your Firm Foundation — Development Infrastructure of a Cause
Your organization needs to function like a good business and establishing and maintaining a healthy infrastructure provides the ideal foundation for successful operations and fundraising.

CCI-040-01 Your Marketing Strategy — Planning With Reach and Frequency
Getting the attention and engagement of your target audiences requires a well-planned and branded marketing strategy that is consistent, intentional, and continual.

CCI-05-01 Keep Your Friends Close — Customer Relationship Management
All of your organization’s relationships are valuable and managing and maintaining each takes a professional system to keep them closely held and thriving.

CCI-055-01 Is That a Fact? — Using Research in Your Marketing Plans
Research comes in many forms and discovering all your nonprofit’s potential resources for fact finding will give you straight-forward information to grow on. 

CCI-060-01 What Are You Providing?  — Distinguishing Programs, Products, and Services 
Clarifying and defining what your nonprofit cause actually provides is key in distinguishing how best to market and communicate with the audiences you serve.

CCI-100-01 Master of Your Domain — Finding the Perfect Online Address
Your nonprofit’s website is the primary destination required to serve your audiences and having a clever and memorable domain name takes creativity and know-how.

CCI-130-01 Increasing Your Appeal — Seven Steps to Solicit Support
There’s more than one way to appeal to your supporters and discovering integrated solicitations can increase your organization’s outcomes.

CCI-130-02 Your Turn of Events — Designing Distinguished Fundraisers
Turn your nonprofit’s fundraising events into branded experiences that are distinctive, and occasions supporters will find unforgettable.

CCI-130-04 Right on the Money — Creating Your Lasting Fundraising Campaign
Your nonprofit’s annual campaign can take on a remarkable and beneficial life of its own with an injection of intentional sweat equity and making it easy for your audiences to participate.

CCI-140-01 Enterprising Ideas — Making Your Nonprofit Profitable
Making money through earned income from mission-perfect initiatives can be a revenue source that helps fund your nonprofit’s vision.

CCI-150-01 Capital Campaigns — Breaking Ground on Your Big Projects
It can take a village of committees to produce and execute all the steps involved in your capital campaign, unless you take a different approach.

CCI-160-01 Put That in Print — Producing Your Compelling Collateral
Print collateral can be the economical tool that differentiates your organization from others.

CCI-180-01 Good to Hear Your Voice — Producing a Purposeful Podcast
Creating a podcast with purpose for your organization involves more than a good voice and mic in order to build your brand.

CCI-190-01 A Moving Picture — Developing Your Video Productions
Capturing and releasing your nonprofit’s story through a brand consistent video can provide audiences with a moving and memorable experience.

CCI-200-01 Receive Direct Attention — Address Yourself to Donors with Direct Mail
Sending your message or appeal through the mail is still a relevant tool for connecting directly with your target audiences right where they live.

CCI-205-01 Person to Person — Introducing Yourself Through Direct Contact
When it comes to experiencing your brand, few tools can take the place of real, live contact between your organization and your audiences.

CCI-210-01 Your Digital Mailman — Designing and Sending Effective Broadcast Email
For your nonprofit, broadcast email can be your single most economical and effective communication channel with all your audiences.

CCI-250-01 By the Book — Publishing Your Organization’s Content
Give your brand shelf life by producing publications that carry your organization’s content and educate your community for the greater good of your cause.