Course Curriculum

[Clip] CCI-010-02 State Your Mission — Great Mission Statements Accomplished

[Clip] CCI-010-03 Your Good Name — Making a Name for Your Organization

[Clip] CCI-010-04 Making Your Mark — Logo Design That’s Memorable

[Clip] CCI-010-05 What’s Your Story? — Five Ways to Tell Your Story

[Clip] CCI-010-06 Setting Your Standards — Establishing Brand Standard Guidelines

[Clip] CCI-010-07 Copy That! — Your Formula for Writing Great Content 

[Clip] CCI-020-01 Who's Your Friend? — Engaging Captive Audiences

[Clip] CCI-020-02 Champions for Your Cause — Building Generous Relationships

[Clip] CCI-030-01 Your Firm Foundation — Development Infrastructure of a Cause

[Clip] CCI-040-01 Your Marketing Strategy — Planning With Reach and Frequency

[Clip] CCI-050-01 Keep Your Friends Close — Customer Relationship Management

[Clip] CCI-055-01 Is That a Fact? — Using Research In Your Marketing Plans

[Clip] CCI-060-01 What Are Your Providing? — Distinguishing Programs, Products, and Services